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1 what are the objectives of the various data base marketing programs and are they working 2 why is it important to use the “customer worth” in the dbm efforts. Harrah’s high payoff from customer information introduction harrah’s entertainment, inc nbusiness case.
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What are the elements of harrah’s business intelligence strategy what specific initiatives have they undertaken to develop customer insight harrah’s. If you have worked at harrah’s cherokee casino resort and/or harrah’s cherokee valley river casino at any time during the past three years (including current.
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This case gives a detailed account of customer relationship management (crm) initiatives pursued by harrah's entertainment incorporated, a leading casino. Harrah's entertainment with budget upside—customers who were only giving a small share of their gaming budget to harrah's on each trip in most cases.Download Harra s case